The largest demographic to which we sell our custom weighted blankets to is women aged 24 to 34, which places them square in the middle of what is known as the millennial generation. According to MentalFloss.com, millennials can be defined as those born on or between the years of 1981 to 1996, which, as we near the end of 2019, makes them 38 to 22 years old. Because of this, we began to wonder what specific stressors millennials face, and how we can assist with our weighted products.
Derogatory remarks against millennials are common, and unfair. They are often characterized as overly sensitive and chronically politically correct. In fact, even the Merriam-Webster dictionary came out with a new definition in the early 2000s specifically targeted at millennials, which is the highly offensive “snowflake.” They are supposedly too precious and weak, and have an overly inflated sense of self. Can you imagine having you and your entire peer group described as such? Not only is it demeaning, it is also completely untrue.
What Millennials Have to Face
Millennials and stress are no strangers. Other generations have had much more certainty and prosperity in their lives to count on. All those Baby Boomers and Generation X-ers who snicker snidely at the fictional shortcomings of the millennial should take care to remember that they were born into a world filled with much more uncertainty than those who are so quick to judge.
According to IntentionInspired.com’s article “Why Millennials are the Most Stressed Generation,” the American Psychology Association has identified millennials as the most stressed generation. Reasons include the fact that they are making 20% less than the previous generation (Generation X) at the same point in their careers, while job security is at the lowest it ever has been. Obviously, finances are a major point of stress for many, and struggling to get by plus never knowing whether your job is safe makes millennials and stress an inevitable combination.
In addition, even with constant connectivity due to ever-present technology, millennials report feeling isolated and alone. Social media has a way of making people feel like they are not achieving at the same level as others, that their lives are not as interesting or as exciting, and there is a tendency to avoid real, in-person contact because the constant online chatter seemingly precludes the need to get out and socialize in person.
Millennials and Sleep
Being tied to devices like cellphones and laptops is bad for sleep for two reasons. First, the heavy inundation of information, and most of it not very good news, is a recipe for millennials and stress to thrive. Also, the last thing millennials tend to look at at the end of an evening is their cellphone. That blue light, or blue spectrum, filters into eyes and stays there, causing a constant state of hyper-awareness, says Healthline.com. Experts advise taking at least 20 minutes, preferably at least an hour, before bedtime to “de-tech” and fully prepare the mind and body properly for sleep.
Weighted Blankets for Millennials
All of this research serves to explain why this particular generation seems to be seeking out our custom weighted blankets more than others, and we are pleased to provide an option for millennials and stress. It can be said that millennials are more aware of their health in general, and have a greater understanding of the importance of taking care of mental health than any other generation before them, and so are seeking out alternative ways to keep themselves functioning at their best.
Weighted blankets work to reduce stress by applying what is known as deep pressure touch stimulation, which was first noted by Temple Grandin, PhD, a brilliant autistic person who began searching for ways to help calm herself in anxiety-inducing situations. She invented what she called a “squeeze machine,” which simulated the feel of a hug, which she so desperately wanted, but eliminated what she felt was too-close personal contact for her to be comfortable.
Studies have shown definitely since then that the constant, even, gentle pressure provided by a weighted blanket provides both physical and psychological benefits. Their comforting weight encourages the production of serotonin, which assists in decreasing heart rates and reducing blood pressure. There is also evidence a weighted blanket may increase the production of melatonin, which is known to promote a good night’s sleep.
The best part is, Hippo Hug’s weighted blankets are made especially for you. We have a dedicated crew of expert tailors who design and create each blanket specifically for the person to whom it will belong. We are well-trained and cognizant of the fact that not everybody likes the same amount of weight, or even the same weight distribution as everyone else. Our weighted blankets are made with proprietary ceramic weighted disks that provide a low profile, making your blanket appear just like any other blanket. It is recommended that a maximum weight not exceed 15% of your body weight, and we have plenty of good ways to suggest that weight does not get wasted through proper sizing. The best part is, you can choose exactly the fabric you want so that your weighted blanket is both personal and practical.
How Millenials Will Change the World
Millennials and stress are a very real thing, but what is also real is the impact they will make, and are already making, on the world. For the better. They are an extremely diverse group that is smart and savvy, and is actually very optimistic given the uncertain lot in life they were handed. They are tolerant, educated, and practical, always looking for ways to better not only themselves, but the world around them at the same time.
Proudly Made in Canada
Hippo Hug weighted blankets are proudly “Made in Canada,” meaning the majority of our products’ producing and manufacturing has occurred here in our country. For helpful tips on the care of your blanket, check out our video here.